DALLAS, April 4, 2013 - Award shows and celebrity events are known for their signature red carpets, except when they are hosted in Dallas. This year’s 2013 Dallas International Film Festival will feature a Mary Kay pink carpet in honor of the cosmetic giant’s 50th Anniversary celebration. Filmmakers, actors and members of the community will walk the pink carpet on opening night, receive Mary Kay® products as part of their giveaway and learn more about the company’s mission to bring an end to domestic violence. Opening night will feature a public service announcement style video produced by Mary Kay Inc. to spread the message about the company’s Don’t Look Away campaign aimed at ending abuse.

“Partnering with the Dallas International Film Festival is a great opportunity for Mary Kay to spread the message about a new text for help service that provides healthy dating and relationship advice,” said Mary Kay Corporate Social Responsibility Director Crayton Webb. “With a focus on education and prevention, Mary Kay hopes to bring an end to domestic violence before it starts.”

Mary Kay is the lead sponsor of the lovesisrespect text for help service. By simply sending the text “loveis” to 77054, texters can connect in real time with an advocate that can provide warning signs of abusive relationships, advice and support.

About Mary Kay

Irresistible products. Positive community impact. Rewarding opportunity. For 50 years, Mary Kay has offered it all. With 2.5 million Mary Kay Independent Beauty Consultants and $3 billion in global annual wholesale sales, Mary Kay is a top beauty brand and direct seller in more than 35 markets around the world. To learn more or to locate a Mary Kay Independent Beauty Consultant in your area, please visit marykay.com.

About the Dallas Film Society

The Dallas Film Society celebrates films and their impact on society. A 501(c)3 non-profit organization, the Dallas Film Society recognizes and honors filmmakers for their achievements in enhancing the creative community, provides educational programs to students to develop better understanding of the role of film in today's world, and promotes the City of Dallas and its commitment to the art of filmmaking. The annual Dallas International Film Festival, scheduled for April 4-14, 2013, is a presentation of the Dallas Film Society. In addition to producing one of the largest festivals in the Southwest, the Society produces numerous year round events, screening series and partnership programs with arts organizations around the city. For more information, call (214) 720-0555, or visit www.DallasFilm.org. The offices of the Dallas Film Society are located at 3625 North Hall Street, Suite 740, Dallas, TX 75219.