Dallas, Texas, Aug. 5, 2008 – Mary Kay, The Official Beauty Sponsor of The 42nd Annual Country Music Association (CMA) Awards, is partnering with multiplatinum singer/songwriter Jewel to “spruce up” the Morning Star Sanctuary, a domestic violence shelter in the Nashville area. The “Nashville Star” host, who just released her first Country Music album titled “Perfectly Clear,” is helping to raise awareness for domestic violence through her role as A Kiss for Country spokesperson. On the morning of Tuesday, Aug. 5, Jewel, along with Mary Kay Independent Beauty Consultants dressed in pink T-shirts, will “spruce up” the backyard area of the shelter.
The event serves to kick off the Mary Kay 2nd Annual A Kiss for Country philanthropic program in partnership with the Country Music Association – a kissable campaign dedicated to ending domestic violence through the powerful puckers of celebrities. A Kiss for Country asks celebrities and personalities to lend their lips to help “kiss domestic violence goodbye.” Through the auction of their lip prints and autographs on specially designed “Kiss Cards,” 100 percent of the proceeds will benefit the Mary Kay Ash Charitable Foundation’s (MKACF) programs committed to ending domestic violence. Last year, Mary Kay’s first A Kiss for Country initiative saw more than 30 Country Music Artists puckering up for the cause, from country legends like Reba McEntire, Martina McBride, George Strait and Wynonna to emerging talent such as Rodney Atkins, Miranda Lambert and Jennifer Nettles from Sugarland.
“We are honored to partner with Jewel this year for our 2nd Annual A Kiss for Country initiative,” said Rhonda Shasteen, Mary Kay Senior Vice President, Global Brand Strategy. “Through this impactful campaign, together we can spread the message of domestic violence prevention through hope and empowerment.”
“With approximately one in three women affected by domestic violence at some point in her life, it’s not just a problem – it’s an epidemic,” said Karen Rogers, Mary Kay Ash Charitable Foundation Board Member and granddaughter of Mary Kay Ash. “Our goal is to continually give back to those who have survived domestic violence. This wonderful Morning Star Sanctuary ‘spruce up’ really helps to put the Foundation’s work in perspective.”
“We are so grateful that Mary Kay and Jewel have taken the time to draw attention to the prevalence of domestic violence through their work here at the Morning Star Sanctuary,” said Chandra Flint, Vice Chairman, Morning Star Sanctuary. “With this inspirational gesture, we hope that our residents will be empowered to break the cycle of violence in their lives.”
“I hope that our efforts at the Morning Star Sanctuary coupled with what Mary Kay is doing on a national level through the powerful A Kiss for Country program can make a difference in the lives of those affected by domestic violence,” said multiplatinum singer/songwriter and A Kiss for Country spokesperson Jewel. “I’m thrilled to be a part of this campaign because domestic violence gets passed through generations, and the only way to stop it is to bring attention to the cause.”
For further event details, please call Coyne PR at 973.316.1665.
Mary Kay., one of the largest direct sellers of skin care and color cosmetics, achieved another year of record results in 2008 with $2.6 billion in wholesale sales. Mary Kay® products are sold in more than 35 markets worldwide, and the Company’s global independent sales force exceeds 2 million. To learn more about Mary Kay, log on to www.marykay.com or call 1 (800) MARY KAY (627.9529).
About the Mary Kay Ash Charitable Foundation
Founded in 1996 by Mary Kay Ash, the Mary Kay Ash Charitable Foundation supports research dedicated to finding cures for cancers affecting women and programs committed to ending domestic violence. Since 2000, the Foundation has contributed more than $12 million to assist life-saving domestic violence shelters nationwide. From 2005 through 2007, the Foundation awarded $20,000 grants, totaling $3 million, to 150 shelters in all 50 states for each of these years. For more information about the Mary Kay Ash Charitable Foundation, visit www.mkacf.org or call 1-877-MKCARES (652-2737).
About the Morning Star Sanctuary
The Morning Star Sanctuary is a private non-profit organization that exists to provide refuge for women and their children who have fled abusive situations and to help empower them to break the cycle of violence that controls their lives. The Morning Star Sanctuary offers an array of services to assist women and children who are or have been victims of domestic violence. These programs include an emergency shelter in a confidential location, a 24-hour crisis call hotline, a court advocacy assistance program, support group counseling, individual counseling, case management, transitional housing, a mentoring program involving community volunteers, community education and professional training.