Dallas, Texas, Oct. 27, 2008 – For the past two years, the pucker has become a powerful symbolic gesture, representing the power and hope to fight a national epidemic – domestic violence. With the launch of the second annual A Kiss for CountrySM philanthropic campaign, Mary Kay Inc., The Official Beauty Sponsor of the 42nd Annual CMA Awards, in partnership with the Country Music Association, is raising awareness and helping to end domestic violence. Country Music artists nationwide lent their lips to the cause by providing their kiss prints and autographs to be auctioned off to benefit domestic violence prevention. As part of its $3 million commitment, the Mary Kay Ash Charitable Foundation will provide a grant in the name of each participating artist to domestic violence prevention shelters around the country in 2009.
On Tuesday, Nov. 11, singer/songwriter Jewel is donating her own kiss to the cause. Jewel is also revealing her peers’ impressive lip prints with puckers from a bevy of Country Music legends and emerging artists including Reba McEntire, Kellie Pickler, Sara Evans, Jennifer Hanson, Naomi Judd, Miranda Lambert, Rodney Atkins, Emerson Drive, Wynonna and many more. All kisses were created using Mary Kay® Creme Lipstick in Apple Berry, a rich shade boasting a gorgeous cause.
Immediately following the unveiling, the Country Music artists’ specially framed, one-of-a-kind Kiss Cards will be available for bidding on the charity section of uBid.com. The online auction will run from Nov. 11, 2008, to Dec. 12, 2008, with all proceeds benefiting the Mary Kay Ash Charitable Foundation and domestic violence prevention.
About Mary Kay
Mary Kay, one of the largest direct sellers of skin care and color cosmetics achieved another year of record results in 2008 with $2.6 billion in wholesale sales. Mary Kay® products are sold in more than 35 markets worldwide, and the company’s global independent sales force exceeds 2 million. To learn more about Mary Kay, log on to www.marykay.com or call 1-800-MARY KAY (1-800-627-9529).
About the Mary Kay Ash Charitable Foundation
The Mary Kay Ash Charitable Foundation was created in 1996, and its mission is twofold: to fund research of cancers affecting women and help prevent domestic violence while raising awareness of the issue. Since the Foundation’s inception, it has awarded nearly $18 million to shelters and programs addressing domestic violence prevention and $10.8 million to cancer researchers and related causes throughout the United States. To learn more about the Mary Kay Ash Charitable Foundation, log on to www.marykayfoundation.org or call 1-877-MKCARES (1-800-652-2737).
About the Morning Star Sanctuary
Founded in 1958, the Country Music Association was the first trade organization formed to promote a type of music. More than 6,000 music industry professionals and companies from around the globe are members of the CMA. The organization’s objectives are to advance the growth of Country Music around the world and to demonstrate it as a viable medium to advertisers, consumers and the media through the CMA’s core initiatives – the CMA Music Festival and the CMA Awards.