Dallas, March 16, 2010 – Mary Kay received the first ever “Do Good” stamp from Ladies’ Home Journal. The “Do Good” stamp was created by the magazine to recognize companies that contribute to making the world a better place. Mary Kay was specifically honored for its combined efforts to keep women and girls safe against domestic violence.

According to Ladies’ Home Journal, the “Do Good” philosophy is a key component of its editorial DNA and the stamp reinforces the magazine’s commitment to this messaging. The Ladies’ Home Journal Do Good Advisory Panel selects companies that make a commitment to giving back. Mary Kay was in the first group of honorees which included a total of nine companies.

“Part of what defines good value is how your purchases give back to worthy causes,” said Sally Lee, New York Editorial Director and Editor-in-Chief of Ladies’ Home Journal. “Mary Kay was chosen because of its brand’s inspiration, innovation and commitment to supporting women affected by domestic violence. The stamp is an achievement of Mary Kay’s good works and outstanding contributions to the community.”

Julie Pinkwater, Vice President and Publisher of Ladies’ Home Journal, agrees, “Mary Kay has set an exemplary example for other businesses for its long-standing support of giving back.”

Through its corporate social responsibility initiative, Pink Changing LivesSM, Mary Kay’s financial and product donations center on changing the lives of women and children around the world with a focus on the prevention of violence against women in the United States. Some of the unique initiatives that Mary Kay has undertaken include:

The Mary Kay FoundationSM donating nearly $22 million to women’s shelters and domestic violence programs
• Lobbying Congress for the Violence Against Women Act and its renewal and state legislatures on teen dating violence awareness
• Underwriting an interactive DVD curriculum on the issue of teen dating violence.
• Donating outdoor nature explore classrooms to five women’s shelters in the United States to help the healing process for children who have witnessed abuse in their homes by connecting them to nature
The Mary Kay Foundation underwriting two groundbreaking documentaries on domestic violence that aired nationally on PBS: “Breaking the Silence: Journeys of Hope” and “Breaking the Silence: Children’s Story”
• Donating just under $3 million USD from the 2008 and 2009 worldwide sale of Beauty That Counts™ Creme Lipsticks to causes that change the lives of women and children around the world, including the prevention of domestic violence

“As an organization, we firmly believe that we can help change the lives of women and children around the world,” said Anne Crews, Mary Kay Inc. vice president of government relations and board member for The Mary Kay FoundationSM. “Our company was founded on the principle of doing well by doing good and we’re pleased to do our part by giving back. We thank Ladies’ Home Journal for honoring us for our ongoing commitment to enriching women’s lives.”

About Mary Kay
Mary Kay, one of the largest direct sellers of skin care and color cosmetics, realized another year of record results. In 2008 Mary Kay Inc. and its international subsidiaries achieved $2.6 billion in wholesale sales worldwide. Mary Kay® products are sold in more than 35 markets worldwide, and the global Mary Kay independent sales force exceeds 2 million. To learn more about Mary Kay, log on to www.marykay.com or call 1-800-MARY KAY (1-800-627-9529).