Adkins-Green joined Mary Kay in 2009 as Vice President for Global Brand Development. She was appointed Chief Marketing Officer in July 2011 and leads the team responsible for brand positioning, new product development, advertising, packaging and digital marketing. She has overseen the creation and deployment of new technology-based marketing tools for the company and its 2.4 million Independent Beauty Consultants. The new digital tools give Independent Beauty Consultants’ customers greater access to their Mary Kay businesses through mobile devices and tablets, provide simplified business management programs to Independent Beauty Consultants in their businesses, strengthen brand awareness and provide consumers an opportunity to have more interaction with the Mary Kay brand through social media sites.
“It is particularly meaningful to be the very first recipient of the Global Marketer Award and being recognized by the Academy of Marketing Science, an organization dedicated to globally promoting excellence in the creation and dissemination of marketing knowledge and best practices, is a huge honor,” said Adkins-Green. “This award is a testament to the impact of the innovative, business-building marketing initiatives that the global Mary Kay marketing organization is delivering to support the success of Independent Beauty Consultants around the world. Being a category leader in new products, social media and mobile marketing strategies is critical to the future growth of the Mary Kay brand as we quickly approach our 50th anniversary in 2013.”
Prior to joining Mary Kay, Adkins-Green held senior marketing positions with Alberto-Culver, Snapple Beverage Group, Citibank and Kraft Foods. She has been honored for her professional achievements and community involvement by Black Enterprise in 2010 as one of the 75 most powerful women in business. She is a member of the Southern Methodist University Cox School of Business Senior Marketing Executive Advisory Board.
Adkins-Green received a B.S. in retailing from the University of Wisconsin and holds an MBA from the Harvard Business School.
Mary Kay is one of the world’s largest direct selling companies with more than $3 billion in annual wholesale sales worldwide. Mary Kay was founded in 1963 by Mary Kay Ash with the goal of helping women achieve personal growth and financial success. Mary Kay remains committed to enriching women’s lives, and today more than 2.4 million people of all backgrounds are enjoying the advantages of being Mary Kay Independent Beauty Consultants. Mary Kay’s high-quality skin care and color cosmetics products are sold in more than 35 countries around the world. To learn more about Mary Kay, visit marykay.com or facebook.com/marykay.