DALLAS – May 12, 2016 – With a goal of 1 million “Makeovers for Good” around the world, cosmetics giant Mary Kay joins its independent sales force in providing pampering sessions for women in need through Mary Kay’s Global Day of Beauty. From the U.S. to Kazakhstan to Brazil and China, Mary Kay markets worldwide will participate as the iconic beauty company kicks off the initiative in New York.
At the U.S. event, survivors from New York City’s Safe Horizon, which provides services to more than 250,000 women, children and families affected by abuse each year, will be treated to a day of pampering and beauty in New York led by Mary Kay Makeup Artist Virginia Linzee. The reigning Academy of Country Music® (ACM) New Female Vocalist of the Year Kelsea Ballerini, who launched to stardom with two consecutive GOLD-certified, #1 smashes – “Love Me Like You Mean It” and follow-up “Dibs” – from her critically acclaimed debut album THE FIRST TIME (Black River Entertainment), will lend her voice to the event to create awareness of domestic violence and dating abuse. Globally recognized fashion designer, Tracy Reese, will also be in attendance to help celebrate the inner and outer beauty of local domestic violence survivors.
“The fact that one in three young people today are impacted by dating violence is a scary statistic. It’s deeply meaningful to join forces with Mary Kay for this event and help draw awareness to this issue,” said Ballerini. “By partnering with Mary Kay, I truly hope to empower women and remind them of their beauty and self-worth through this special event.”
The Mary Kay Global Day of Beauty is a component of the company’s Don’t Look Away campaign which works to educate the public on recognizing the signs of an abusive relationship, how to take action and to raise awareness of support services. Deserving women worldwide including teachers, nurses, military veterans, cancer survivors, caregivers and survivors of domestic abuse will receive the gift of beauty in a united effort by Mary Kay and its independent sales force spanning the globe.
“As a corporate leader in helping to prevent and end violence against women, Mary Kay hopes our Global Day of Beauty will not only pamper women in need around the world but also raise awareness of an epidemic that impacts families in every country and culture,” said Crayton Webb, Vice President of Corporate Communications and Corporate Social Responsibility for Mary Kay Inc. “By joining forces with Kelsea at our U.S. event, our collective dating violence prevention efforts will touch thousands of teens and young adults. Alongside Kelsea and our independent sales force worldwide, we are honored to kick off this global initiative in honor of women around the world who have overcome unspeakable abuse.”
Over the past 15 years, Mary Kay Inc. and The Mary Kay Foundation ℠ have given more than $50 million to domestic violence prevention and awareness programs to women’s shelters across the United States in an effort to end the cycle of abuse. For more information about Mary Kay’s long-standing commitment to prevent and end domestic violence, click here.
About Mary Kay
Irresistible products. Positive community impact. Rewarding opportunity. For more than 50 years, Mary Kay has offered it all. With 3.5 million Mary Kay Independent Beauty Consultants and $4 billion in global annual sales, Mary Kay is a top beauty brand and direct seller in more than 35 markets around the world. Discover what there is to love about Mary Kay by connecting with a Mary Kay Independent Beauty Consultant at marykay.com.