Dallas-Based Designer Shares Own Story of Abuse as Corporate Cause Champion
DALLAS – February 6, 2014 – One in four. It’s a heartbreaking statistic that leading fashion designer Abi Ferrin knows all too well – that one in every four women will experience domestic violence in their lifetime. Like many women, Ferrin never thought she would be the one in four. Now a voice for domestic violence survivors, the successful fashion designer and philanthropist is partnering with Mary Kay as the company’s newest cause champion to raise awareness for the global cosmetics giant’s domestic violence programs.
“I held my story in for years because I was so hurt and I was so embarrassed,” said Ferrin. “I don’t want to be a victim and I’m not a survivor. I consider myself a victor. I had to overcome some serious odds to get where I am today and it was done with a lot of strength and courage. To now step into the role of cause champion and partner with Mary Kay to provide women the resources they need to seek help is an incredible opportunity to give back. I think any woman who comes out of an abusive relationship deserves to have that title of victor.”
As a Mary Kay Cause Champion, the award-winning designer will travel the nation to share her story and the company’s commitment to ending domestic violence. The partnership is the most recent component of Mary Kay’s Don’t Look Away campaign which works to educate the public on recognizing the signs of an abusive relationship, how to take action and to raise awareness of support services. Ferrin’s story is also included in Mary Kay’s new public service announcement series, “1 in 4” that debuted at the company’s Leadership Conference last month.
“Abi is a natural fit as a cause champion for Mary Kay’s efforts to prevent and end the epidemic of domestic violence,” said Crayton Webb, Vice President of Corporate Communications and Corporate Social Responsibility for Mary Kay Inc. “Abi’s story is full of inspiration and hope for others. Her voice as a victor over domestic violence is compelling and relatable to the millions of women around the world who experience violence at the hands of someone they love. It is our hope at Mary Kay that Abi’s voice will reassure women everywhere that there is help and support to live a life free from abuse.”
Mary Kay’s Don’t Look Away campaign also includes the nation’s first-ever text-for-help service powered by loveisrespect. The program provides safe and anonymous advice to hundreds of thousands of young people each year via text. For more information about the program, visit marykay.com/dontlookaway.
About Mary Kay
Irresistible products. Positive community impact. Rewarding opportunity. For more than 50 years, Mary Kay has offered it all. With 3.5 million Mary Kay Independent Beauty Consultants and $4 billion in global annual sales, Mary Kay is a top beauty brand and direct seller in more than 35 markets around the world. Discover what there is to love about Mary Kay by connecting with a Mary Kay Independent Beauty Consultant at marykay.com.
About Abi Ferrin, The Brand
ABI FERRIN is the versatile and sophisticated fashion brand that offers expertly designed pieces in easy-to-care-for fabrics providing a chic solution for women of all ages and body types. With supreme fit and comfort as a key element throughout her collections – whether it’s the 3” elastic waistband that creates a ‘tummy tuck’ or the exclusive ruched seaming that lengthens the legs – ABI FERRIN’s effortless essentials inspire women to feel confident and beautiful. Celebrated pieces include the renowned Nikki 5-Way Dress that creates five entirely new looks depending on how the garment is draped and the Jan Cape that easily transforms from work meeting to date night. ABI FERRIN is designed and produced in the USA. For more information or to shop the collection, visit www.abiferrin.com.