Iconic Beauty Company Attempts World Record for Most Number of Makeovers in 24 Hours

DALLAS, March 8, 2013 – Mary Kay, one of the world’s largest beauty and direct selling companies, celebrates 50 years of enriching women’s lives by hosting makeovers for women all around the world.


Mary Kay joins with its independent sales force members, beauty enthusiasts, brand lovers and supporters in more than 20 countries for the first-ever Mary Kay® Global Makeover Day, a simultaneous event uniting all of Mary Kay in setting a world record for the most number of makeovers in 24 hours. With the help of the Mary Kay® Global Makeup Artist Team, makeover day participants will learn how to apply one of Mary Kay’s new signature makeup looks.

The global celebration, held on International Women’s Day, honors the company’s heritage of providing opportunities to women around the world and kicks off the company’s 50th anniversary celebration which culminates on Sept. 13, 2013. Mary Kay Ash founded “Beauty by Mary Kay” in Dallas 50 years ago with $5,000 and a dream of enriching women’s lives.

Makeover events are planned throughout the world from Malaysia to Mexico, Armenia to Argentina and Korea to Kazakhstan. Three events are being held in the United States in New York’s Times Square, The Grove in Los Angeles and The Mary Kay Building in Dallas with live streaming available at www.marykaymakeoverday.com.

“For 50 years, Mary Kay has offered irresistible products and a rewarding opportunity while making a positive impact on the community,” said Sheryl Adkins-Green, Mary Kay Inc.’s chief marketing officer. “The global makeover celebration highlights these three core principles of our company. To see women all across the world come together on International Women’s Day to celebrate Mary Kay shows that our commitment to enriching women’s lives has truly changed the world.”

The Mary Kay® Global Makeover Day launches this year’s Mary Kay® Global Makeover Contest. Participants in the United States have the chance to win one of 50 $5,000 grants to a charity of their choice that supports women and children and one $5,000 international vacation to the destination of their choice. To enter, participants must receive a personalized makeover from their Independent Beauty Consultant and submit their “before and after” picture with an entry form at www.mkmakeovercontest.com between March 8 and May 10, 2013.

About Mary Kay

Irresistible products. Positive community impact. Rewarding opportunity. For 50 years, Mary Kay has offered it all. With 2.5 million Mary Kay Independent Beauty Consultants and $3 billion in global annual wholesale sales, Mary Kay is a top beauty brand and direct seller in more than 35 markets around the world. To learn more or to locate a Mary Kay Independent Beauty Consultant in your area, please visit www.marykay.com.