Organizations Join Forces to Promote National Text for Help Line with College Students
DALLAS (October 17, 2013) — In honor of Domestic Violence Awareness Month, Mary Kay Inc. and Alpha Chi Omega are partnering to help bring an end to dating abuse and domestic violence. Together with dating abuse experts at loveisrespect, which runs the country’s only text for help service along with a comprehensive array of healthy relationship programming, Mary Kay is providing educational information and tools to identify warning signs and resources for help. Alpha Chi Omega chapters across the country will use these materials as they promote healthy dating relationships within their chapters and campus communities. One in three young women in the United States is a victim of physical, emotional or verbal abuse from a dating partner.
Committed to preventing domestic violence before it starts, Mary Kay and Alpha Chi Omega believe education and awareness are the best remedies to the epidemic of abuse sweeping the country. In addition to a social media campaign to drive awareness and engagement, more than 16,000 women at 135 universities across the United States received palm cards identifying the warning signs of an abusive relationship. These cards include information on the loveisrespect text for help service, also sponsored by Mary Kay. By simply sending the text “loveis” to 22522, young people are instantly connected via text with resources and support.
“Most young people don’t realize that constant jealousy, checking your phone and controlling who you connect with on social media are all warning signs of an abusive relationship,” said Cristina Escobar, director of loveisrespect. “Partnering with Mary Kay has helped loveisrespect reach thousands more young people each month. And now by bringing in Alpha Chi Omega, Mary Kay has exponentially increased the number of young people we reach again. Together, we’re letting everyone know what a healthy relationship looks like and that help is as simple as a text message away.”
The text for help line is part of Mary Kay’s Don’t Look Away campaign designed to educate the public on how to recognize the signs of an abusive relationship, how to take action, and to raise awareness of a variety of survivor support services. Members of the Alpha Chi Omega sorority are already helping raise awareness by distributing information on healthy dating and relationships and supporting domestic violence organizations in their area.
“Sadly, the statistics are disturbing and even frightening– 1 in 3 young women will experience abuse in a dating relationship,” said Crayton Webb, Mary Kay’s director of corporate communications and corporate social responsibility. “Mary Kay has a long standing commitment to ending domestic violence and we can’t think of a better way to do so than by partnering with organizations like Alpha Chi Omega to help prevent the abuse before it even starts.”
Alpha Chi Omega Executive Director Tami Shields Silverman stated, “Domestic violence awareness and education has been our national philanthropy for more than twenty years. By partnering with an organization that shares our strong commitment, Mary Kay and Alpha Chi Omega can make even greater strides to help young women feel empowered to develop healthy relationships for themselves and create a supportive environment for their peers.”
To learn more please visit marykay.com/dontlookaway.
About Mary Kay
Irresistible products. Positive community impact. Rewarding opportunity. For 50 years, Mary Kay has offered it all. With 3 million Mary Kay Independent Beauty Consultants and $3 billion in global annual wholesale sales, Mary Kay is a top beauty brand and direct seller in more than 35 markets around the world. To learn more or to locate a Mary Kay Independent Beauty Consultant in your area, please visit marykay.com.
About Alpha Chi Omega
Alpha Chi Omega is a values-driven women’s fraternity founded in 1885. It has 135 chapters across the United States. The Fraternity is far more than a social organization, more than a place to live, or a way to meet people. Its mission is to enrich the lives of members through lifetime opportunities for friendship, leadership, learning and service. To learn more about Alpha Chi Omega, visit alphachiomega.org.