Dallas, August 28, 2012 – Mary Kay Inc. has always been proud of its Texas roots and today announced a 5-year, $500,000 commitment as the lead corporate supporter for the Lost Pines Forest Recovery Campaign to ensure those roots remain firmly in the ground. The Arbor Day Foundation is leading the fundraising campaign to support the Texas Parks and Wildlife Department and the Texas Forest Service’s efforts to plant more than 4 million trees on public and private land, helping to restore the damage caused by the most destructive wildfire in Texas history.

The September 2011 fire destroyed more homes than any other in state history, and it raged through 95 percent of 6,600-acre Bastrop State Park, as well as surrounding private forest lands. The forest recovery campaign, expected to cost more than $4 million, aims to plant native loblolly pine seedlings on approximately 16,000 burned acres equaling 2 million trees in the state park and another 2 million on surrounding private land.

“The Lost Pines Forest Recovery Campaign is about bringing life back to Central Texas,” said Dan Lambe, the Arbor Day Foundation’s Vice President of Programs. “These trees are part of the long and important history of the people and land of this state. Financial support from individuals, private foundations and corporate sponsors – like the generous support from Mary Kay – is critical for the success of this multi-year recovery effort to preserve our Texas heritage.”

Mary Kay’s support of the Lost Pines Forest Recovery Campaign builds on a 5-year history with the Arbor Day Foundation and U.S. Forest Service that, as part of Mary Kay’s Pink Doing GreenSM program, has planted more than 400,000 trees in National Forests throughout California, Colorado, Michigan and Montana.

“Mary Kay is always looking for ways to behave even more sustainably and green,” said Crayton Webb, Mary Kay Inc.’s Director of Corporate Communications and Corporate Social Responsibility. “Continuing our support of the Arbor Foundation’s reforestation efforts, especially in Mary Kay’s home state, is particularly meaningful. We are proud to lead the corporate fundraising of this latest campaign to restore Central Texas forests for future generations.”

As part of a unique “take back” program, Mary Kay plans to fulfill its commitment by activating consumers and Mary Kay Independent Beauty Consultants to recycle some of their Mary Kay packaging. For every 10 flip top caps or color refill cases returned to Mary Kay for recycling, the company will plant a tree up to its 500,000 tree pledge.
Outside of the U.S., Mary Kay China, Mary Kay Malaysia, Mary Kay Mexico and Mary Kay Russia all support tree-planting programs.

About Mary Kay
Mary Kay is one of the world’s largest direct selling companies with more than $3 billion in annual wholesale sales worldwide. Mary Kay was founded in 1963 by Mary Kay Ash with the goal of helping women achieve personal growth and financial success. Mary Kay remains committed to enriching women’s lives, and today more than 2.4 million people of all backgrounds are enjoying the advantages of being Mary Kay Independent Beauty Consultants. Mary Kay’s high-quality skin care and color cosmetics products are sold in more than 35 countries around the world. To learn more about Mary Kay, visit marykay.com or facebook.com/marykay.