More than $30 million in Mary Kay® Products and Toys Donated Over the Past Decade


DALLAS – (Dec. 8, 2014) – With the holiday season fast approaching, Mary Kay Inc. prepares to make its annual donation to celebrate the iconic beauty company’s 10th year as a donor to TODAY’s annual Holiday Toy and Gift Drive. From stuffed animals to lotions and lipsticks, Mary Kay has spread holiday cheer to families in need for the past decade. Mary Kay continues the gift giving tradition by presenting a more than $3 million donation this morning live on NBC’s TODAY Show during Today’s Take.

Since 1994, the TODAY Show Toy Drive has helped more than 4 million underprivileged children by distributing approximately $364 million in donations to more than 180 organizations across the nation and U.S. military bases abroad. The program provides toys, books, clothing and other essentials for impoverished children and teenagers but has also expanded to include gifts that children are able to give to their parents.

“Mary Kay’s donation to the TODAY Show Holiday Toy and Gift Drive provides gifts for parents and their children who might otherwise be without gifts this season,” said Sara Friedman, Vice President of U.S. Marketing for Mary Kay Inc. “Paying it forward has been a part of our corporate culture since Mary Kay Ash founded the company in 1963. We hope our donation of Mary Kay products will help make the holidays a little brighter for families in need.”

The TODAY show reports every 29 seconds a child in the United States is born into poverty with limited access to food, medical care and basic human services. The annual holiday toy and gift drive distributes gifts to families in all 50 states through homeless shelters, children’s group homes, domestic violence shelters, hospitals, schools and after-school programs.

About Mary Kay

Irresistible products. Positive community impact. Rewarding opportunity. For 50 years, Mary Kay has offered it all. With 3 million Mary Kay Independent Beauty Consultants and $3.5 billion in global annual wholesale sales, Mary Kay is a top beauty brand and direct seller in more than 35 markets around the world. Discover what you love by connecting with a Mary Kay Independent Beauty Consultant in your area at



About The TODAY Show Holiday Toy and Gift Drive

The TODAY Show Toy Drive is a project of the TODAY Show Charitable Foundation, Inc., a 501(c)(3) non-profit organization. All donations are tax-deductible to the extent the law allows. In 2010, it was awarded the Boys & Girls Clubs of America Foundation Philanthropy Award and in 2008, it was honored with a President’s Volunteer Service Award.