Viewers get a backstage pass to the Mary Kay Color Design Studio
DALLAS (Oct. 24, 2013) – Beauty is always in fashion at Mary Kay and as the official beauty sponsor of the third season of Lifetime’s hit series Project Runway All Stars, the iconic company will have a national audience as up-and-coming designers perfect their looks on models in the Mary Kay Color Design Studio in every episode.
In its most competitive season ever, 11 former top-ranking Project Runway contestants will face-off in Project Runway All Stars Season 3, premiering Thursday, Oct. 24 at 9:00 pm EST on Lifetime®. Known for big, bold fashion, celebrity make-up artists will exclusively use Mary Kay® products on the show airing October through January.
“Project Runway All Stars is the perfect platform to showcase our legendary beauty products and introduce our newest line of born-to-be-fun color cosmetics, Mary Kay At Play™, which focuses on Gen Y and the next generation of Mary Kay brand lovers,” said Sara Friedman, Vice President of U.S. Marketing for Mary Kay Inc. “We know our independent sales force members will also love tuning in each week to watch the show as celebrity makeup artists apply Mary Kay® products that their customers at home can replicate for a runway inspired look.”
Throughout the season, budding designers’ skills are put to the test. Fans of the hit show can also look forward to seeing two Mary Kay vignettes where celebrity makeup artists demonstrate how to get Project Runway All Stars inspired looks.
“Lifetime is thrilled to partner with Mary Kay, a top beauty brand in more than 35 markets around the world, as we kick off our third season of Project Runway All Stars,” said Amy Baker, Executive Vice President, National Ad Sales for Lifetime. “This campaign has extended across multiple platforms, including in-show integration, custom content, a robust digital sponsorship and multiple other touch points for their consumers and our viewers. We’re incredibly proud of this partnership.”
Actress Alyssa Milano will host as the best of the best compete for the largest prize package in Runway history worth over three quarters of a million dollars including an entire year’s worth of Mary Kay® products for the winner’s fashion shows, as well as professional makeup artist services for their debut show.
About Mary Kay
Irresistible products. Positive community impact. Rewarding opportunity. For 50 years, Mary Kay has offered it all. With 3 million Mary Kay Independent Beauty Consultants and $3 billion in global annual wholesale sales, Mary Kay is a top beauty brand and direct seller in more than 35 markets around the world. To learn more or to locate a Mary Kay Independent Beauty Consultant in your area, please visit marykay.com.