DALLAS – Nov. 6, 2015 – The votes are in! Mary Kay received ‘Best Facebook, Best Pinterest and Best YouTube’ at the 2015 #beauty20 Awards in New York on Nov. 5. The beauty industry awards ceremony by innoCos Digital recognizes the most ground-breaking innovation in digital marketing by beauty brands.
Beauty companies around the world submitted more than 350 nominations and a panel of industry experts carefully selected five finalists in each category. Mary Kay was nominated alongside other top beauty brands including L’Occitane, Avon, OPI Products and e.l.f Cosmetics. The final winners were chosen by more than 30,000 beauty fans who cast their votes for the brands they feel are the most innovative and pioneering online.
“Connecting and sharing the ‘Mary Kay love’ with all of our fans who are, without doubt, some of the most engaged, loyal and enthusiastic brand lovers active on social media, is at the heart of everything we do,” said Sheryl Adkins-Green, Chief Marketing Officer for Mary Kay Inc. “We appreciate the love our fans show for Mary Kay every day on social media and for their support in helping us secure the best YouTube, Facebook and Pinterest communities as voted by beauty fans.”
In the United States, the Mary Kay Facebook page provides a digital community and family to more than 2.3 million brand lovers. On Pinterest, Mary Kay followers have grown by 16 percent this year with more than 60,000 fans pinning and loving our looks, tips and trends. More than 70,000 people subscribe to Mary Kay's YouTube channel logging nearly 6 million views for expert beauty advice and inspiration.
“Beauty brands and retailers have always been focused on their customers. However, customers no longer behave in the same ways they used to,” said Irina Kremin, Co-Founder of Global Cosmetics Community and Director of innoCos Events. “The explosion of digital channels has dramatically changed how beauty brands engage and delight their communities. The #beauty20 Awards is the new battleground as brands strive to differentiate themselves from their competitors.”
In 2013, Mary Kay won ‘Best Website’ at the #beauty20 Awards and in 2014 the company earned awards for the ‘Best Website’ and ‘Best App’ categories. With 73 million visits a year and growing, marykay.com and Mary Kay® Independent Beauty Consultant Personal Websites continue to give consumers a personalized, dynamic and engaging shopping experience.
About Mary Kay
Irresistible products. Positive community impact. Rewarding opportunity. For more than 50 years, Mary Kay has offered it all. With 3.5 million Mary Kay Independent Beauty Consultants and $4 billion in global annual sales, Mary Kay is a top beauty brand and direct seller in more than 35 markets around the world. Discover what there is to love about Mary Kay by connecting with a Mary Kay Independent Beauty Consultant at marykay.com.