DALLAS (MARCH 19, 2015) – Beauty fans worldwide have a new resource for community-based content with the launch of discoverwhatyoulove.com. Iconic beauty brand Mary Kay’s new microsite provides a user-generated platform where brand lovers around the world can share their experiences in a community centric online environment.
The new microsite invites users to inspire, explore, play, empower and give. From providing weekly beauty tips and trends via Beaut-e news® to sharing photographs through social media, the discoverwhatyoulove.com microsite adds another element to Mary Kay’s online presence alongside the company’s award-winning website, marykay.com.
“No beauty brand has better customers and fans than Mary Kay. This is our first digital offering that’s totally driven and inspired by Mary Kay consumers and brand fans. We are thrilled to offer a place where they can share experiences and tell their Mary Kay stories,” said Sheryl Adkins-Green, Chief Marketing Officer at Mary Kay Inc. “With compelling user-generated content to spark interest, discoverwhatyoulove.com provides a visual conversation to tap into the power of key online influencers and opinion leaders who have an established social media presence.”
The top beauty brand is also expanding features on marykay.com with the addition of a guest check-out option. The feature allows customers without a dedicated Independent Beauty Consultant to purchase Mary Kay® products online while simplifying the check-out experience.
“Whether it’s through an Independent Beauty Consultant or online, Mary Kay is dedicated to delivering memorable, personalized experiences,” added Adkins-Green. “This new platform celebrates our brand fans – the independent sales force and their customers – and it fuels the expansion of the Mary Kay community, while providing ‘golden rule’ service along with our irresistible beauty products.”
The guest check-out feature is the latest improvement to the company’s website that was redesigned in 2012. For two consecutive years, in 2013 and 2014, Mary Kay received the ‘Best Website’ award at the Beauty 2.0 awards ceremony by InnosCos events and the Global Cosmetics Community which recognizes the most ground-breaking innovation in digital marketing by beauty brands. Approximately 2 million beauty fans visit marykay.com each month.
About Mary Kay
Irresistible products. Positive community impact. Rewarding opportunity. For 50 years, Mary Kay has offered it all. With 3.5 million Mary Kay Independent Beauty Consultants and $4 billion in global annual sales, Mary Kay is a top beauty brand and direct seller in more than 35 markets around the world. Discover what there is to love about Mary Kay by connecting with a Mary Kay Independent Beauty Consultant in your area at marykay.com.