Dallas, TX, June 16, 2008 – Pink is doing green! Beauty leader Mary Kay announces the “Mary Kay® Compact Recycling Drive” to coincide with the launch of the new eco-friendly Mary Kay® Compact featuring an innovative refill system that is estimated to eliminate 60 million units of packaging, helping to cut more than 60,000 tons of carbon emissions. Starting today, consumers are invited to turn in their previous platinum and pink Mary Kay® Compacts for recycling – either by providing them to their Independent Beauty Consultants or by going to www.marykay.com to find an Independent Beauty Consultant.
For every compact returned, Mary Kay will plant a tree in the Bitterroot National Forest in Montana and Idaho through a partnership with the Arbor Day Foundation and under the direction of the U.S. Forest Service – with a goal of planting an entire forest. The new Mary Kay® Compact, available today with 18 million possible color combinations, also gives women the opportunity to “green” their beauty routine in another way.
“The ‘Mary Kay® Compact Recycling Drive’ is inviting women to feel wonderful about looking wonderful!” said Rhonda Shasteen, Mary Kay senior vice president of global brand strategy. “By recycling their previous Mary Kay® Compacts, women everywhere can become part of an environmental movement that includes our new eco-chic refillable compact. It’s never been easier to beautify yourself and the environment simultaneously!”
After years of researching women’s daily cosmetic needs and practices, Mary Kay developed the sleek, black-cased refillable and customizable compact to deliver what women really want and need when it comes to makeup. From vivacious color choices to product contents never before offered by Mary Kay, all of the compact’s color components are mineral-based formulas that offer supreme coverage and long-lasting wear.
Research has shown that women seek simplification in their lives. From the car to the office to the gym to the powder room at their favorite restaurant, women require an all-in-one compact that encompasses everything needed to feel fresh and beautiful anywhere and everywhere. Mary Kay’s new delivery system accomplishes this goal by offering a completely portable cosmetic companion.
“New” is the choice word when it comes to Mary Kay’s breakthrough compact which can hold combinations of Mary Kay® Sheer Mineral Pressed Powder, Mineral Eye Color, Mineral Cheek Color or Mineral Bronzing and Highlighting Powders, while also saving a spot for applicators and a Mary Kay® Creme Lipstick or Mary Kay® NouriShine™ Lip Gloss. Each powder product is completely mineral-based, on-trend and a nourishing catalyst to luminescent, younger-looking skin.
Please visit www.marykay.com for more information about the new Mary Kay® Compact and Mary Kay’s Pink Doing Green® sustainability efforts.
Mary Kay, one of the largest direct sellers of skin care and color cosmetics in the world, achieved another year of record results in 2008 with $2.6 billion in wholesale sales. Mary Kay® products are sold in more than 35 markets worldwide, and the Company’s global independent sales force exceeds 2 million. To learn more about Mary Kay or to find an Independent Beauty Consultant, log on to www.marykay.com or call 1-800-MARY KAY (627-9529).