DALLAS – March 15, 2016 – To bring awareness to dating violence, an epidemic that impacts one in three young people today, chart-topping singer/songwriter Kelsea Ballerini will join the global cosmetics giant in an effort to end the cycle of abuse at Mary Kay’s Global Day of Beauty event in the spring. The 22-year-old Knoxville, Tennessee native will lend her voice to help educate teens and young adults on healthy relationships, how to recognize the signs of dating abuse and raise awareness of support services.
The Black River Entertainment recording artist, recently nominated in two categories for the 51st Academy of Country Music Awards, Female Vocalist of the Year and New Female Vocalist of the Year, will join the iconic beauty company’s Independent Beauty Consultants to celebrate domestic violence survivors. The pampering event is part of Mary Kay’s Don't Look Away campaign to help prevent and end dating abuse. The program also includes support of loveisrespect’s first-of-its-kind text-for-help service that provides safe and anonymous advice to tens of thousands of young people each year.
“The fact that one in three young people today are impacted by dating violence is a scary statistic. I’m excited to join forces with Mary Kay for this event to help draw awareness to this issue,” said Ballerini. “By partnering with Mary Kay’s Don’t Look Away program, I truly hope to help empower women and remind them of their beauty and self-worth.”
Mary Kay’s sixth annual 'Truth About Abuse' Survey revealed that despite increased awareness of domestic violence, many Americans still do not recognize signs of abuse. The survey also discovered that Americans support increased education and believe that teaching teens and young adults about healthy relationships is critical to ending domestic violence. As an advocate for healthy relationships, Ballerini will encourage young people to stand together with their friends and show support of healthy relationships by not looking way from abuse.
“By joining forces with Kelsea, our collective dating violence outreach efforts will touch thousands of teens and young adults,” said Crayton Webb, Vice President of Corporate Communications and Corporate Social Responsibility for Mary Kay Inc. “As a corporate leader in helping to prevent and end violence against women, we know that educating young people about heathy relationships can prevent abuse before it begins. We are proud that Kelsea will join Mary Kay in encouraging her fans to seek healthy relationships and, if needed, take advantage of resources such as the loveisrespect text-for-help service.”
Over the past 15 years, Mary Kay Inc. and The Mary Kay Foundation have given $50 million to domestic violence prevention and awareness programs to women’s shelters across the country in an effort to end the cycle of abuse. For more information about Mary Kay’s long-standing commitment to prevent and end domestic violence, click here.
About Mary Kay
Irresistible products. Positive community impact. Rewarding opportunity. For more than 50 years, Mary Kay has offered it all. With 3.5 million Mary Kay Independent Beauty Consultants and $4 billion in global annual sales, Mary Kay is a top beauty brand and direct seller in more than 35 markets around the world. Discover what there is to love about Mary Kay by connecting with a Mary Kay Independent Beauty Consultant at marykay.com.
About Kelsea Ballerini
Kelsea Ballerini launched to stardom with two consecutive #1 smashes – the GOLD-certified debut "Love Me Like You Mean It” and infectious “Dibs.” Abuzz with shout-outs from superstars Taylor Swift, Carrie Underwood and Little Big Town, she is the first solo female artist in 15 years to hit #1 with her first two country singles and one of only 11 women to have ever hit the top of the charts with a debut. Scoring a number of recent high-profile media appearances, the Black River Entertainment recording artist has been named “The Country Sweetheart” in People Magazine’s elite “Ones to Watch” portfolio, touted by Billboard Magazine as “Country’s Next Queen,” praised by Rolling Stone as the “Nashville It Girl” and selected as one of CMT’s Next Women of Country. Co-produced by Forest Glen Whitehead and Jason Massey, THE FIRST TIME landed Top 5 on the Billboard Country Albums Chart and released to critical acclaim with Billboard praising, “Her frankness and honesty are rooted in country’s long tradition of storytelling, a tradition that she deftly adapts to both 21st century and timeless concerns.” The talented singer/songwriter wrote or co-wrote all 12 songs on the project. Racking up her first CMT, CMA and AMA award nominations, she received Billboard’s “Rising Star” award at the prestigious 2015 Women In Music event. Gearing up for her first international trek to Australia this March to perform at the Country CMC Rocks Festival, she will join select dates this spring with Billy Currington and Rascal Flatts. Previously, she shared the stage with Alan Jackson, Lady Antebellum, Tim McGraw, Carrie Underwood and Keith Urban.