TOP BEAUTY BRAND UNVEILS NEW MARY KAY® PINK CADILLAC XT6 AT ANNUAL EVENT WITH OVER 20,000 ATTENDEES AND $37 MILLION ECONOMIC IMPACT
DALLAS – July 19, 2019 – To celebrate 50 years of an American icon – the Mary Kay® pink Cadillac – global cosmetics company Mary Kay unveiled the newest addition to its coveted career car fleet at the company’s annual U.S. Seminar. In a surprise announcement in front of thousands of attendees, the all-new Mary Kay® pink Cadillac XT6 was unveiled on stage at the top beauty brand’s convention in Dallas.
The new XT6 model offers top-performing, qualifying Mary Kay Independent Sales Directors a Cadillac with a third row seat. The Mary Kay® pink Cadillac XT6 joins a fleet of Mary Kay career car options including the Chevrolet Malibu, Chevrolet Equinox, Chevrolet Traverse, MINI Hardtop 4 Door and Mary Kay® pink Cadillac XT5.
Mary Kay is home to one of the largest and most successful car incentive programs in the world, and our U.S. Seminar is the perfect platform to celebrate the program’s 50th anniversary with the unveiling of the all-new Mary Kay® pink Cadillac XT6,” said Laura Beitler, Vice President of Sales for Mary Kay Inc. “Production of the Cadillac XT6 just began in May 2019, so we are excited for our independent sales force to have the opportunity to earn this brand-new Cadillac model as we celebrate a milestone anniversary of the iconic Mary Kay® pink Cadillac.”
In 1967, Mary Kay Ash ordered her first pink Cadillac from a Dallas dealership and asked to have it painted to match the pale pink Mary Kay® lip and eye palette she carried in her purse. The pink-mobile was such a hit that in 1969, she rewarded the top five independent sales force members with the use of their own pink 1970 Cadillac Coupe DeVille and in turn, launched the Mary Kay Career Car Program.
Since the inception of the Mary Kay Career Car Program in the United States, more than 165,000 top-performing independent sales force members have qualified or re-qualified for the use of a Mary Kay career car with nearly 24,000 earning the use of a coveted Mary Kay® pink Cadillac. Today, there are more than 4,000 Mary Kay career cars on the road nationwide.
“The Mary Kay Career Car Program is an integral part of our company’s history and recognizes independent sales force members for their hard work and success,” said Nathan Moore, President of Mary Kay Inc.’s North America Region. “As we welcome thousands of Mary Kay independent sales force members from every corner of the country to North Texas, we’re excited to celebrate the success of all Mary Kay entrepreneurs through recognition, education and motivation at our annual U.S. Seminar, the longest running event at the Dallas convention center.”
The new Mary Kay® pink Cadillac XT6 will be on display at the company’s Seminar held July 18 – Aug. 2 at the Kay Bailey Hutchison Convention Center Dallas. The Dallas Convention and Visitors Bureau estimates Seminar 2019 will pump $37 million into the North Texas economy and support 3,464 jobs over the duration of the two-week event. The convention is comprised of four back-to-back conferences and is one of the top five largest events in Dallas based on attendance, economic impact and hotel room nights. During this year’s event, Mary Kay will award approximately $8 million in recognition prizes.
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