Special-Edition Korea-Made Skin Care Collection Designed To Elevate Beauty Routines, Available While Supplies Last
KUALA LUMPUR, (October 21, 2026) – Mary Kay Malaysia, the iconic leader in beauty and female entrepreneurship announced today the K-Beauty Texture Edit a special-edition trio coming straight from Korea’s iconic beauty scene, bringing together addictive textures and K-Beauty ingredient staples for a fresh take on familiar skincare routines.
The Special-Edition K-Beauty Texture Edit unveils just one month after the debut of Mary Kay’s largest-ever global consumer-facing campaign, Beauty Is More Beautiful Shared™. Defining a fresh, contemporary expression of Mary Kay, the campaign celebrates the enduring power of womanhood and shared connection through beauty, inviting a new generation of beauty lovers to discover the brand.
The Mary Kay® K-Beauty Texture Edit brings the campaign spirit to life through three innovative skin care products designed to inspire discovery, spark conversation and create shared beauty experiences for consumers and Independent Beauty Consultants alike.
“Inspired by Korea’s globally influential skin care and self-care philosophy, the Mary Kay K-Beauty Texture Edit brings playful textures, innovative ingredients, and elevated beauty sensorial experiences to beauty lovers,” said Beth Lopez, Vice President of Sales & Marketing for the Asia Pacific Region at Mary Kay. This special-edition skincare collection was designed to resonate with a global cultural beauty movement and captivate the next generation of consumers. When we find something we love, we naturally want to share it with others.”
The trend-forward collection features three Korea-made products: the Mary Kay® Melt-In Cleansing Balm, Mary Kay® Snail Gel Face Patches and Mary Kay® Collagen Moisturizing Gel.
- Soft: The Special-Edition Mary Kay® Melt-In Cleansing Balm brings a sensorial experience to the everyday cleanse. Its cushiony texture helps dissolve impurities, face makeup and excess oil while leaving skin feeling soft, clean and comforted. The formula puts PDRN (Salmon DNA) Infusion, popular in Korean skincare for skin conditioning, in the spotlight, complemented by nutrient-rich Rice Bran Oil, antioxidant Vitamin E and an emollient blend that gives the balm its satisfying cushion and glide.
- Cool: The Special-Edition Mary Kay® Snail Gel Face Patches brings a playful twist to masking. The naturally cooling hydrogel patches deliver an instant chill while giving skin a boost of hydration and brightness. At the heart of the formula is Snail Mucin, a familiar K-Beauty favorite known for lasting hydration and helping skin retain surface moisture for a plump, cushioned feel, alongside Triple HA, featuring three forms of hyaluronic acid for multilayer hydration, and Niacinamide and Licorice Extract to help brighten and calm the skin.
- Bouncy: With its jelly texture, the Special-Edition Mary Kay® Collagen Moisturizing Gel is designed to deliver hydration-driven plumpness and the fresh, dewy glow associated with the glass skin look. Collagen Peptides help support skin hydration and bounce, while Niacinamide helps brighten and support the skin’s moisture barrier. Squalane helps hydrate and prevent moisture loss, complemented by a nutrient-rich Superfood Blend of oat kernel, tomato, spinach and blueberry extracts.
The Mary Kay® K-Beauty Texture Edit brings playful flexibility to the familiar steps of cleansing, masking and moisturizing, inviting consumers to elevate their routine using one, mix and match, or keep all three products in rotation.
The special-edition skin care collection gives consumers a fresh way to explore one of the world’s most influential beauty movements through a trusted global brand, blending globally inspired innovation with the personalized service and relationships that remain central to the Mary Kay experience.
The Mary Kay® K-Beauty Texture Edit is now available in Malaysia through Mary Kay Independent Beauty Consultants and the Mary Kay Malaysia official website at marykay.com.my – while supplies last.
- Mary Kay was named the #1 Direct Selling Brand of Skin Care and Color Cosmetics in the World[1] by Euromonitor International for four consecutive years (2023-2026).
- Mary Kay ranked #8 out of 5,500 brands on Forbes’s 2026 Best Brands for Social Impact[2] moving up from stellar #9 achieved in 2025. Mary Kay is the only beauty brand in the Top 15.
- Mary Kay ranked #2 on Forbes 2026 Best Customer Service list moving up from #93 in 2025[3]. Mary Kay is the only Beauty brand in the Top 15.
[1] “Source Euromonitor International Limited; Beauty and Personal Care 2026Edition, Value Sales at RSP, 2025Data”
[2] Alan Schwarz (March 17, 2026). Forbes – Best Brands For Social Impact 2026. https://www.forbes.com/lists/best-brands-social-impact/
[3] Alan Schwarz (October 14, 2025). Forbes – Best Customer Service 2026. https://www.forbes.com/lists/best-customer-service/