Mary Kay Wraps Up 2025 with 25 Corporate Reputation Awards
DALLAS, TX (February 10, 2026) – Mary Kay Inc., a global direct sales leader in beauty and skincare innovation, entered 2026 with momentum, securing a top-tier distinction on Forbes’ 2026 Best Customer Service list, where the company ranked #2 overall. The honor follows a standout year for Mary Kay, which concluded 2025 with a total of 25 global awards, underscoring its continued focus on corporate excellence, direct selling industry, social impact, environmental sustainability, science, and innovation.
The recent recognition highlights Mary Kay’s enduring commitment to putting the customer at the heart of everything it does, from seamless digital support to personalized beauty advice. The Forbes Best Customer Service ranking spotlights organizations that have set the gold standard for responsiveness, empathy, and excellence in service delivery – and Mary Kay’s placement at number two reflects a remarkable year of business transformation.
“Every interaction with our customers is an opportunity to make someone feel seen, supported, and valued,” said Ryan Rogers, CEO of Mary Kay Inc. “Climbing to the No. 2 spot in the Forbes ranking is a strong validation of our people-powered culture and demonstrates the significance of what we can accomplish together. It speaks to the second-to-none reputation of our Independent Beauty Consultants, the passion of our customer service teams, and company values built on service and making time for others. That foundation is what inspires us to consistently deliver unforgettable customer experiences through our tried-and-true products.”
“Our Best Customer Service list relies on 3.8 million customer ratings each year to capture how real users rate thousands of brands and products,” said Forbes Assistant Managing Editor Alan Schwarz, who oversees the annual list. “More than 3,500 different brands were reviewed. To even make the top 300 list is an achievement — Mary Kay placing No. 2 overall indicates just how highly its customers feel about the company.”
The Forbes recognition is the latest of a series of reputation awards garnered by Mary Kay in 2025:
Corporate Excellence
- Forbes #2 | Best Customer Service list
- Newsweek | America’s Greatest Workplaces for Women 2025
- Newsweek | America’s Greatest Workplaces 2025
- WWD Beauty Inc. #11 | The 2024 Top 100 Beauty Companies
- Happi #13 | Top 50 U.S. Companies
- Forbes Diamonds 2025 – Mary Kay Poland
- EXPANSIÓN | 2025 Compliance Awards – Mary Kay Spain
- China Association for Business Culture | 2025 Enterprise of Excellence Award – Mary Kay China
Brand Performance
- Euromonitor International #1 | Direct Selling Brand of Skin Care and Color Cosmetics in the World[1] for three consecutive years (2023, 2024, 2025)
- Euromonitor International #1 Brand of Facial Make-Up in Latin America[2]
- Euromonitor International #1 Brand of Lip Products in Latin America[3]
- Euromonitor International #1 Brand of Skincare and Color Cosmetics in Mexico[4]
- Euromonitor International #1 Brand of Color Cosmetics in Mexico[5]
- Nielsen | #1 Brand in Foundations in Brazil
- Nielsen | #1 Brand in Makeup in Brazil
- 2025 Superbrands | Mary Kay Slovakia and Mary Kay Czech Republic
Direct Selling & Innovation
- Respected Direct Selling Enterprise 2025 Award – Mary Kay China
- Direct Selling News (DSN) | 2025 DSN 40 Under 40: Megan Gregg for Legal Excellence
- Direct Selling News (DSN) | 2025 DSN 40 Under 40: Julia Santosuosso for Corporate Social Responsibility Impact
- German Direct Selling Association (BDD) | “2025 Innovation” Award for Mary Kay’s AI-powered Foundation Finder – Mary Kay Germany
Social Impact & Environmental Sustainability
- Forbes #9 | Best Brands for Social Impact list – 2025
- Golden Bee | 2025 Outstanding Corporate Sustainability Report for “Gender Equality Information Disclosure” Award – Mary Kay China
- Cemefi | Distintivo ESR® Socially Responsible Company (Empresa Socialmente Responsable) – Mary Kay Mexico (2024, 2025)
- The Dallas Entrepreneurship Center (DEC) Network State of Entrepreneurship | “Large Corporation of the Year” Award
- Baylor Scott & White Dallas Foundation | “Circle of Care” Award.
[1] “Source Euromonitor International Limited; Beauty and Personal Care 2025 Edition, value sales at RSP, 2024 data”
[2] “Source Euromonitor International Limited; Beauty and Personal Care 2025 Edition, value sales at RSP, 2024 data”
[3] “Source Euromonitor International Limited; Beauty and Personal Care 2025 Edition, value sales at RSP, 2024 data”
[4] “Source Euromonitor International Limited; Beauty and Personal Care 2025 Edition, value sales at RSP, 2024 data”
[5] “Source Euromonitor International Limited; Beauty and Personal Care 2025 Edition, value sales at RSP, 2024 data”