(WASHINGTON D.C.) June 16, 2023 – U.S. Direct Selling Association (DSA), the national trade association for companies that offer entrepreneurial opportunities to individuals who choose to sell products and services direct to customers, honored David Holl as the 2023 inductee into the DSA Hall of Fame during its annual meeting, DSA Engage, in Scottsdale, AZ.
David Holl received the industry’s highest honor in recognition of his service and many contributions to DSA, the Direct Selling Education Foundation (DSEF), and the industry.
“I’ve had the distinct honor to work with David throughout the past several decades as he’s led and impacted several industry initiatives for DSA and DSEF always challenging us to go beyond the status quo and foster new relationships,” said Joseph N. Mariano president and chief executive officer for DSA. “David’s commitment to the channel and development of entrepreneurs globally is unmatched. His vision for the future of direct selling and how it should offer support to communities worldwide is revolutionary and an example to us all.”
David joined Mary Kay, Inc. in 1993 and in 1996, served as Chief Financial Officer and treasurer. In 2001, he was named President and Chief Operating Officer and in 2006, David assumed the title of President and Chief Executive Officer. Under his leadership, the company expanded into numerous new markets and successfully diversified its revenue across Mary Kay markets worldwide. Today, David serves as Chairman where he oversees the company’s executive committee.
ABOUT THE DSA HALL OF FAME
The Direct Selling Association Hall of Fame Award honors individuals who have devoted significant years of service and have made considerable contributions to DSA, the Direct Selling Education Foundation (DSEF), and the direct selling industry. The first Hall of Fame inductees were named in 1963.
ABOUT THE DIRECT SELLING ASSOCIATION
For more than a century, the Direct Selling Association (DSA) has served as the national trade association for companies that offer entrepreneurial opportunities to independent sellers to market and sell products and services, typically outside of a fixed retail establishment. In 2022, direct selling took place across the United States, generating $40.5 billion in retail sales and 6.7 million entrepreneurs in the U.S. sold products or services through the direct selling channel, providing a personalized buying experience for 40 million customers.