Mary Kay Rallies to Beat Last Year’s Record for the Most Makeovers in 24 Hours

DALLAS – March 8, 2014 – Mary Kay Independent Beauty Consultants nationwide have one number in mind today– 44,250. That’s the number of makeovers completed in the U.S. last year during the first-ever Mary Kay® Makeover Day and it’s the number to beat as hundreds gather at Mary Kay’s global headquarters in Addison, Texas and thousands more at parties across the country on March 8, 2014.

Lead by celebrity makeup artists Virginia Linzee and Mariela Bagnato, participants will learn how to apply one of Mary Kay’s new spring makeup looks during a live demonstration at the iconic beauty company’s global headquarters. Meanwhile, Mary Kay Independent Beauty Consultants in all 50 states will follow along as the event is live-streamed at more than 4,700 at-home parties to celebrate their customers on International Women’s day.

“A fresh new makeup look can change a woman’s perspective on anything,” said Sara Friedman, Vice President of Marketing at Mary Kay Inc. “When a woman looks and feels her best there is no limit to what she can do. We hope everyone walks away from their Mary Kay Makeover Day experience feeling great from the inside out and ready to take on anything that comes their way.”

The makeup looks created for Mary Kay’s Makeover Day will be featured in the spring edition of People StyleWatch and People en Español. Learn tips and tricks from the celebrity makeup artists on how to achieve these trendy looks at

About Mary Kay

Irresistible products. Positive community impact. Rewarding opportunity. For 50 years, Mary Kay has offered it all. With 3 million Mary Kay Independent Beauty Consultants and $3.5 billion in global annual wholesale sales, Mary Kay is a top beauty brand and direct seller in more than 35 markets around the world. Discover what you love by connecting with a Mary Kay Independent Beauty Consultant in your area at

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