To celebrate the milestone, Mary Kay created a video to thank its fans from its corporate staff. Plus, Mary Kay’s Facebook fans have the opportunity to enter a daily sweepstakes to be one of 250 randomly selected winners for daily prizes throughout the next five days.
“The million fan mark on Facebook is the quintessential gold standard of a brand’s success in engaging consumers,” said Sara Friedman, Mary Kay’s U.S. Vice President of Marketing. “Every time a person gives us the ‘thumbs up,’ it means that one more person is engaged with our brand and loves our products. Our fans love every aspect of Mary Kay from our irresistible products to the rewarding opportunity to the positive community impact. An engaged consumer who is an advocate for your brand is one of the most valuable partners any company can have.”
Mary Kay launched its official Facebook fan page in November 2009. In March 2010, the U.S. fan page reached 100,000 fans and half a million by August 2011. Over the last year, activity on the page has increased significantly with a 600 percent increase in content posted by fans and 848 percent increase in fan comments. All this activity has driven fan engagement and a steep increase in fan growth over the last several months.
“Social networking isn’t a new concept to Mary Kay,” said Kim Sater, Mary Kay’s U.S. Director of Consumer Marketing. “For nearly 50 years, we’ve relied on people interacting with one another and word-of-mouth advertising to increase our brand awareness. Facebook and other social media tools provide another venue for us to engage consumers. We’ve basically replicated our 50-year history of social networking into social media.”
Mary Kay’s social media presence and digital tools have also proven to be extremely attractive to Gen Y. Mary Kay saw 94,000 new independent businesses started in the second quarter of 2012 and more than 34,000 by Gen Y. Meanwhile, more than 36 percent of all new Independent Beauty Consultants in 2012 are from the Gen Y (18 to 30-year olds) segment.
Along with Facebook, Mary Kay’s social media presence extends to Twitter, YouTube and newly launched Pinterest. Mary Kay’s combined social media presence engages more than 1.6 million consumers around the world.
Mary Kay is one of the world’s largest direct selling companies with more than $3 billion in annual wholesale sales worldwide. Mary Kay was founded in 1963 by Mary Kay Ash with the goal of helping women achieve personal growth and financial success. Mary Kay remains committed to enriching women’s lives, and today more than 2.4 million people of all backgrounds are enjoying the advantages of being Mary Kay Independent Beauty Consultants. Mary Kay’s high-quality skin care and color cosmetic products are sold in more than 35 countries around the world. To learn more about Mary Kay, visit www.marykay.com.