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Mary Kay Inc. Holds Annual Leadership Conference for First Time in Fort Worth with Nearly 4,500 Attendees

Conference to bring an estimated $6.7M economic impact to Fort Worth

Fort Worth – [Jan. 17, 2024] – Hold onto your hats, Fort Worth: the pink Cadillacs are rolling into Cow Town.

Global cosmetics giant Mary Kay Inc. will hold its U.S. Leadership Conference at the Fort Worth Convention Center from Jan. 17 to 24. This year marks a historic occasion as the conference ventures into Fort Worth for the first time in the company’s 60-year history. 

Mary Kay’s Leadership Conference is the company’s exclusive annual gathering for the top leaders within the Mary Kay independent sales force. Nearly 4,500 women are expected to attend the event and explore the city’s vibrant culture and unique history.

According to estimates by Visit Fort Worth, the conference will inject an impressive economic impact into the local economy, with an estimated $6.7M in direct spending. The event has already booked more than 9,800 hotel room nights and is expected to support approximately 1,492 jobs in the Fort Worth area over its duration, generating an estimated $277,000 in local tax revenues.

“We’re thrilled to bring our U.S. Leadership Conference to Fort Worth for the first time in our company’s history,” said Ryan Rogers, Mary Kay Chief Executive Officer and grandson of legendary founder Mary Kay Ash. “This marks a special milestone for us as we continue to celebrate our 60th anniversary. The event serves as a testament to the growth and leadership within our independent sales force.”

Mary Kay holds its Leadership Conference in a different city each year. The event offers education and inspiration to the Mary Kay independent sales force leaders, as well as recognizes and rewards their successes.

The City of Fort Worth has officially proclaimed, January 18, 2024, as “Mary Kay Day.” Thursday, January 18, Fort Worth Councilwomen Elizabeth Beck and Jeanette Martinez presented the proclamation to Mary Kay Chief Experience Officer Sheryl Adkins-Green at the Fort Worth Convention Center