Conference expected to pump an estimated $26 million into local economy
DALLAS – July 25, 2024 – Make way for the pink Cadillacs! Mary Kay Inc., the iconic cosmetics and beauty leader known the world-over, is celebrating its 60th annual Seminar Conference in its hometown of Dallas. From July 25 to August 9, nearly 14,000 independent sales force members will convene at the Kay Bailey Hutchison Convention Center for education, networking and recognition.
Bringing it Home
Mary Kay Ash, the company’s renowned founder, hosted the first Seminar in her kitchen in 1964. Since then, the event has grown to become one of the city’s largest and longest-running events. Entrepreneurs from across the United States and international markets travel to Texas for the event. According to Visit Dallas, this year’s Seminar will contribute an estimated $26 million to the local economy. That includes nearly 17,300 hotel room nights, support for more than 2,000 full-time and part-time jobs, and nearly $680,000 in local tax revenue.
That’s only a drop in the bucket compared to Seminar’s financial impact over time. Over the past two decades, Mary Kay’s Seminar has attracted nearly 400,000 total attendees. In the last five years alone, the event generated more than $185 million in estimated economic impact and more than $4.3 million in local tax revenue, as well as supported more than 17,000 local jobs.
“We’re honored to welcome our Independent Beauty Consultants to Dallas for another fantastic Seminar—and we expect to see some new faces, too,” said Nathan Moore, President of Global Sales and Marketing at Mary Kay. “Mary Kay Ash envisioned a company that would empower and uplift women of every generation, and we’re proud to continue that legacy while also supporting the city that’s been our home for more than six decades.”
A New Generation of Pink
While Mary Kay has a proven track-record, a new wave of young independent beauty consultants is ready to leave its (beauty) mark. Nearly 30 percent of sales force members who have started a Mary Kay business over the past year are under the age of 35, and the company has seen a 6 percent increase in new beauty consultants under the age of 35 since the beginning of this year.
“At Mary Kay, we’re always looking to the future,” said Sheryl Adkins-Green, Mary Kay’s Chief Experience Officer. “We’re creating exciting marketing, sales and product initiatives that cater to the wants and needs of the next generation of leaders in the industry. From skin care innovations, to upcoming college ambassador programs, to social media tutorials—shoutout to all of the Mary Kay TikTok followers!—we’re excited to see what the future holds.”
Recognition—A Thing of Beauty
Mary Kay Seminar recognizes and rewards the successes of its global independent sales force during four back-to-back sessions over a two-week period. Attendees can elect to peruse a world-class expo, visit the company’s state-of-the-art R3 Manufacturing Facility and R&D Center in Lewisville, and attend dazzling general sessions and a variety of educational classes. “Seminar not only strengthens our community of independent sales force members but also significantly supports the city,” said Moore. “We’re proud to stay true to the vision Mary Kay Ash established in her kitchen all those years ago.”