Dallas, Texas, Dec. 2, 2008 – In its longtime fight to help end domestic violence, today, Mary Kay Inc., together with actress Amanda Bynes and nonprofit partner Break the Cycle, will visit Oscar De La Hoya Animo Charter High School, part of Green Dot Public Schools, to talk to students about ways to create healthy relationships and prevent and end teen dating violence. As part of the event, Mary Kay Inc., Amanda Bynes and Break the Cycle will launch a national online campaign petitioning lawmakers nationwide to make domestic violence prevention awareness mandatory in schools.
In a recent report by the Family Violence Prevention Fund, one in four eighth and ninth grade students reported being victims of dating violence. Even more alarming, the Department of Justice consistently finds that girls between the ages of 16 and 24 experience the highest rate of intimate partner violence.
“Amanda has joined Mary Kay and Break the Cycle to support our global philanthropic efforts to change the lives of women and children around the world,” said Rhonda Shasteen, chief marketing officer, Mary Kay Inc. “Domestic violence is a serious problem, and it’s not just among adults. As many as one in three teenagers will deal with physical, sexual, verbal or emotional abuse in a relationship. With Amanda Bynes’ support, we hope to generate awareness among teens and young adults about ways they can prevent teen dating violence.”
Online campaign to end teen dating violence
Today, Amanda Bynes joins with Mary Kay Inc. and Break the Cycle representatives will announce a new online petition, www.enddatingviolence.com, which encourages states to require teen dating violence prevention programs in schools across the country. Currently, only Texas and Rhode Island have required domestic violence prevention to be a part of its public school curriculum. Amanda Bynes will lead the online effort as she becomes the first person to sign the petition.
“The rise in ‘teen on teen’ abuse is a clear indication that the United States needs to implement a domestic violence curriculum in schools,” said Sue Else, president, National Network to End Domestic Violence. “Mary Kay and Break the Cycle’s ongoing dedication to raising awareness about domestic violence has been invaluable.”
During today’s event, students also will see highlights from Break the Cycle’s groundbreaking interactive DVD, Ending Violence, sponsored by Mary Kay Inc. The DVD expands on the organization’s violence prevention program into a multi-media format and expands its ability to educate teens and young adults about how to build and sustain healthier and happier relationships. The Ending Violence DVD will be available to schools nationwide in January 2009. Interested youth, parents and educators may visit www.breakthecycle.org for more information.
“Break the Cycle partnered with leaders in education and technology to develop our innovative Ending Violence DVD,” said Marjorie Gilberg, executive director, Break the Cycle. “It is with sincere thanks to Mary Kay that we are able to bring these resources to schools nationwide.”
Mary Kay Inc. will donate more than $1.5 million from the 2008 worldwide sale of Beauty That Counts™ Mary Kay® Creme Lipstick in Apple Berry to causes that change the lives of women and children around the world. As part of this effort, amounts raised in the U.S. will go to the Mary Kay Ash Charitable Foundation and Break the Cycle to be used in their work to address domestic violence. The promotion continues through Dec. 31, 2008.
About Mary Kay Inc.
Mary Kay, one of the largest direct sellers of skin care and color cosmetics, achieved another year of record results in 2008 with $2.6 billion in wholesale sales. Mary Kay® products are sold in more than 35 markets worldwide, and the company’s global independent sales force exceeds 2 million. To learn more about Mary Kay, log on to www.marykay.com or call 1-800-MARY KAY (1-800-627-9529).
About Break the Cycle
Break the Cycle believes everyone has the right to safe and healthy relationships. As the leading voice for teens on the issue of dating violence, Break the Cycle advocates for policy and legislative changes that will better protect the rights and promote the health of teens nationwide. Engaging, educating and empowering youth through prevention and intervention programs, Break the Cycle helps young people identify and build healthy relationships. For more information, please visit www.breakthecycle.org or call 310-286-3383.