DALLAS – Dec. 7, 2015 – From stuffed animals to lotions and lipsticks, it’s that time of year again to spread holiday cheer to families in need as Mary Kay Inc. makes its 11th annual donation to TODAY's Holiday Toy and Gift Drive. Mary Kay Ash’s great granddaughter, Jessica Bair, continues the gift giving tradition by presenting a $3 million donation this morning live on NBC’s TODAY Show during Today’s Take.   

As a longtime donor of the TODAY Show Toy Drive, Mary Kay has given more than $45 million in Mary Kay® products and toys to the project. Since 1994, the gift drive has helped more than 4 million underprivileged children by distributing approximately $395 million in donations to more than 180 organizations across the nation and at U.S. military bases abroad. The program provides toys, books, clothing and other essentials for impoverished children and teenagers but has also expanded to include gifts that children are able to give to their parents. 

“Paying it forward has been part of our corporate culture since Mary Kay Ash founded our company in 1963, so we look forward to the TODAY Show Toy Drive each year as another opportunity to honor our founder’s legacy by giving back and making a difference in the lives of women and children,” said Crayton Webb, Vice President of Corporate Communications and Corporate Social Responsibility for Mary Kay Inc.  “We know that many families across the country struggle to meet daily needs and may go without gifts this holiday season. Through this annual toy and gift drive, we hope Mary Kay’s donation will put a smile on the faces of people big and small.”

Recipients of the donation span all 50 states including homeless shelters, children’s group homes, schools, Native American missions, foster family services, domestic violence shelters, hospitals, preschools, after-school programs and the Boys & Girls Clubs of America. For more information about Mary Kay’s heritage of making a difference and commitment to giving back, click here.

About Mary Kay

Irresistible products. Positive community impact. Rewarding opportunity. For more than 50 years, Mary Kay has offered it all. With 3.5 million Mary Kay Independent Beauty Consultants and $4 billion in global annual sales, Mary Kay is a top beauty brand and direct seller in more than 35 markets around the world. Discover what there is to love about Mary Kay by connecting with a Mary Kay Independent Beauty Consultant at marykay.com.

About The TODAY Show Holiday Toy and Gift Drive

The TODAY Show Toy Drive is a project of the TODAY Show Charitable Foundation, Inc., a 501(c)(3) non-profit organization. All donations are tax-deductible to the extent the law allows. In 2008, it was honored with a President’s Volunteer Service Award.