DALLAS, March 18, 2013 – Mary Kay launches a makeup finishing spray developed in partnership with Skindinävia ®, a leading brand behind the innovative makeup finishing spray. Thinking of today’s women, the Mary Kay® Makeup Finishing Spray provides staying power to last up to 16 hours when makeup meltdown is not an option. The quick, easy, light and breathable spray features a consumer-tested formula exclusive to Mary Kay that keeps makeup looking beautiful.
The partnership between Mary Kay and Skindinävia® is part of a strategy designed to continue the strong presence of Mary Kay in the beauty industry. In the process of developing new products, Mary Kay works with a group of 13 celebrity makeup artists from different parts of the world to design the trendy looks that women want. The Mary Kay® Makeup Finishing Spray was developed to be compatible with Mary Kay eye and face color products, and the quick-drying formula works on any skin type, even oily skin.
“Modern women on the go have unique challenges in their roles today, and makeup shouldn’t be one of those challenges,” said Sheryl Adkins-Green, chief marketing officer at Mary Kay. “The roles of women today include motherhood, career, personal development and community involvement. Women who need their makeup to stay from 9 to 5 and beyond were the inspiration behind our finishing spray. This product appeals to all women. From the one discovering makeup to the makeup fanatic, we all want that flawless look.”
In an independent consumer study, three out of four women stated that the Mary Kay® Makeup Finishing Spray by Skindinävia ® was the best product they have used to hold makeup in place.
“We are very excited to partner with Mary Kay to launch the Mary Kay® Makeup Finishing Spray that puts our innovative product in the hands of millions of Independent Beauty Consultants and their customers,” says Allen Goldman, president and CEO of Skindinävia ®. “We know that Mary Kay Independent Beauty Consultants take their businesses very seriously. Entrusting the beauty secret of celebrity makeup artists to them is a great opportunity for us.”
For more information on the Mary Kay® Makeup Finishing Spray and application instructions, please visit marykay.com.
About Mary Kay
Irresistible products. Positive community impact. Rewarding opportunity. For 50 years, Mary Kay has offered it all. With 2.5 million Mary Kay Independent Beauty Consultants and $3 billion in global annual wholesale sales, Mary Kay is a top beauty brand and direct seller in more than 35 markets around the world. To learn more or to locate a Mary Kay Independent Beauty Consultant in your area, please visit marykay.com.