DALLAS, TX (September 9, 2025) – The DEC Network, in partnership with the Southern Methodist University’s (SMU) Cox School’s Spears Institute for Entrepreneurial Leadership and Mary Kay Inc., hosted the Women of Innovation Summit on August 6, 2025, which took place with a “base camp” at SMU’s Cox School of Business.
With 47 basecamp sessions, 4 summits, 21 Community Events, and 300+ Speakers, 2025 DFW Startup Week organized by The DEC Network and Capital One is the nation’s second largest and most diverse startup event. The free weeklong celebration of startups united nearly ten thousand entrepreneurs, investors, corporate innovation leaders, and changemakers for a high-impact lineup of speakers from all walks of life and industries.
Presented by Mary Kay, the Women of Innovation Summit focused on women entrepreneurs, offering vital pathways for economic success and a platform for networking, learning, and engaging investors. The summit culminated with a Women’s Marketplace for local women entrepreneurs to showcase their businesses. Mary Kay featured its latest beauty tech innovation, the AI Foundation Finder, an intuitive technology designed to help consumers effortlessly find their foundation match – a first in the direct selling industry[1].
“For more than 60 years, Mary Kay has been empowering women to take control of their futures through entrepreneurship,” said Virginie Naigeon-Malek, with Corporate Communications and CSR at Mary Kay. “Our independent beauty consultants receive from Mary Kay not only the innovative tools to run their own businesses in person and digitally, but also world-class education to propel them to thrive in a competitive marketplace. The Women of Innovation Summit reflects that same spirit – providing a platform where women can connect, learn, and grow. When women succeed as entrepreneurs, they uplift their families, strengthen communities, and contribute to vibrant local and global economies.”
“We’re proud to partner with Mary Kay to amplify women’s entrepreneurial journeys. By cultivating opportunity and recognition through DFW Startup Week, we’re creating more equitable access to resources and networks,” said Bill Chinn, Chief Executive Officer at the DEC Network. “Empowering women to pursue entrepreneurial success stimulates innovation and fuels long-term economic impact in the U.S. and beyond. Women-owned businesses today contribute billions to our economy—highlighting why supporting their advancement isn’t just an act of equity; it’s smart economics.”
Click here to watch a recap video of the 2025 DFW Startup Week.
Did You Know?
- Mary Kay has been named the #1 Direct Selling Brand of Skin Care and Color Cosmetics in the World by Euromonitor International[2] for three consecutive years in 2023, 2024, and again in 2025. This recognition reflects Mary Kay’s commitment to digital innovation, and empowering beauty entrepreneurs around the world to run their own businesses.
- In the U.S., there are 14.5 million women-owned businesses, which account for 39.2% of all firms, employing 12.9 million people (roughly 9.6% of the workforce), and generating $3.3 trillion in revenue[3].
- If women participated equally in entrepreneurship, global GDP could increase by $2.5 to $5 trillion, while U.S. GDP could see a $1 trillion boost over the next decade by closing labor participation gaps[4].
[1] Mary Kay Inc. holds the exclusive rights to the tool for the first 12 months from launch.
[2] “Source Euromonitor International Limited; Beauty and Personal Care 2025 Edition, value sales at RSP, 2024 data”
[3] Entrepreneurs HQ, Liam Austin, (June 9, 2025), 60+ Women in Business Statistics: 2025 Facts, Trends & The Future. Retrieved from https://entrepreneurshq.com/women-in-business-statistics/?utm_source
[4] U.S. Senate Committee on Small Business and Entrepreneurship, (July 26, 2023), Women’s Small Business Ownership and Entrepreneurship Report.